2024 Winter NAMM Show Jan 25 Anaheim, California

[Elantric]

My last NAMM was Winter 2020, and many manufacturers today skip NAMM , and employ online social media to accomplish their marketing and expanding dealer network goals

Attending manufacturers list
https://www.namm.org/thenammshow/directory

Note the missing brands not attending

Roland/ Boss
Fender ( Sunn, Squier®,  Jackson®, Charvel® and EVH®
Gibson, Mesa Boogie, Kramer, Epiphone
Fryette, Sound City
InMusic (Akai, M-Audio, Moog, Headrush, Alesis, Rane.


By contrast, I observe much larger number of China based music gear companies attending

[gumtown]

People meeting people (in person) is becoming more rare these days. 

Will NAMM be a sustainable event in the future ?
Hope that those brands absence this year is just temporary, and will return next year.