Roland Corporation and V-Moda Form Alliance

Started by Elantric, August 16, 2016, 09:24:29 AM

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Elantric

http://v-moda.com/808-day



V-MODA JOINS FORCES WITH ROLAND TO REDEFINE THE FUTURE OF MUSIC TO THE WORLD

Strategic partnership reinforces both brands' passion for the creation, performance and playback of exceptional audio.

Milano - #808Day (August, 2016) - V-MODA, the award-winning maker of world-class high-fidelity headphones and audio devices, today announces a brand-new partnership with Roland to together develop the next breakthrough music products. The merger provides V-MODA the resources to accelerate product development, push the boundaries of audio innovation and reach a global audience of music aficionados.

"For more than a decade, we have vigorously crafted high-end personal audio products for modern audiophiles that reproduce music for a concert and club-like experience," said Val Kolton, V-MODA CEO. "This partnership is not strictly a business deal; it's a strategic synergy that will bridge the high-quality sound, materials and design of our products with the legendary genre-changing sound expertise and commitment to excellence from Roland. Roland's 808, 909, the contribution to the development of the MIDI protocol and countless products helped to lay the foundation and forge today's music, and together we can carry on the tradition."

"V-MODA views our headphones as the icon where music, fashion and technology collide," Kolton continued. "It is refreshing to join the Roland family to align our passions for music to accomplish a greater vision."

The financial details and terms of the agreement are confidential.

Mr. Jun-ichi Miki, CEO of Roland, said, "We're pleased V-MODA has joined the Roland family of brands. V-MODA revolutionized headphones and has pushed the envelope of personalization. Their Milano design, material research and professional DJ roots along with their loyal customers are incredible assets for Roland. It's an exciting time for both companies, and we are eager for the talent at V-MODA and Roland to collaborate. This new team and the audience that the products are going to attract will definitely inspire the future of music."

Visionary and founder of V-MODA, Val Kolton has worked relentlessly for the last 12 years creating the vision for the V-MODA brand, meticulously designing and testing the products around the globe and inventing distruptive products in the crowded world of headphones. Kolton will maintain his role with the company as V-MODA's CEO. Furthermore, he will also provide his expertise in product design for Roland's dance, DJ and electronic music division as a consultant.

- See more at: http://v-moda.com/808-day#sthash.RNmrhOjm.dpuf

chrish

Where do they say that they believe that they can make mucho money with this  marketing approach?

Elantric

#2
QuoteWhere do they say that they believe that they can make mucho money with this  marketing approach?

They are not for me nor my style of music
But its been a "Two TurnTables and Microphone" and appearance over function world for quite a while.

i guess in 2016, Roland thinks there is far more profit center (turn $20 worth of parts into $200 MSRP) selling these HipHop headphones  - compared to selling  CakeWalk  / Sonar Music DAW Software, or VG-99's



http://www.themusicninja.com/product-review-v-moda-crossfade-lp-headphones/

[Product Review] V-Moda – Crossfade LP Headphones
Posted by Julian on August 11, 2011



Here at The Music Ninja, we like to cater to all needs of music fans, be it suggesting music and providing download links, letting you know about upcoming concerts/festivals, as well as letting you know what products out there would be best suited to give you the ultimate music listening experience.

I recently got my V-Moda Crossfade LP Headphones a couple of weeks ago. I've played around with them, listened to a plethora of different kinds of music with them, tested their durability and just overall had fun with them.



I think it's safe to say that it was love at first site with how sexy these headphones looked. Solid construction and undoubtedly durable all in a very nice looking hard case (see below).


These were without a doubt a significant upgrade from my earbuds that came with my iPod and upon receipt I just had to hear what my favorite albums sounded like on these headphones (albums like Miike Snow's eponymous debut, DJ Sasha's "Airdrawndagger," Cut Copy's "In Ghost Colours," Daft Punk's "Discovery," Goldfrapp's "Black Cherry," Yeah Yeah Yeah's "Fever To Tell," Kaskade's "Strobelite Seduction," and The Kills' "Midnight Boom" just to name a few).

Perks: These headphones come with a few extras: 2 sets of interchangeable cloth cables, iPod/iPhone remote and an inline mic.

Comfort: These over-ear headphones are super comfortable and stay on your head no problem. I've actually taken them to the gym this past week with me and they had no issues with falling off, whether I was doing weights or jogging. I also have my tragus' pierced and they don't jab my piercings into my ear canal. Going along the lines of comfort, many DJ's can be seen sporting these headphones during their live sets (like Roger Sanchez and Morgan Page below). You know they must be comfortable and meant to stay on your head if a DJ would sport them for their (sometimes many hours long) sets.





Audio: Putting it bluntly, these headphones were made for BEATS and BASS...be it electro beats, dub step, hip hop or any variation thereof. The way these headphones project the bass just tickle and vibrate the hell out of your eardrums is almost out of this world – HOWEVER – if you are looking for a pair of headphones to get the most out of your rock/acoustic/folk experience, these are probably not the best headphones for you. Don't get me wrong, selective bands like System Of A Down and The Kills blast on these, but for the more subdued rocker, these wouldn't be the best investment in headphones for you.

Overall: Love them, a definite upgrade from earbuds or the complimentary set that comes with flying certain airlines. I would give them an A- overall and would recommend them to any music aficionado that was interested in getting more bass in their ears.

chrish

Quote

''Overall: Love them, a definite upgrade from earbuds or the complimentary set that comes with flying certain airlines. I would give them an A- overall and would recommend them to any music aficionado that was interested in getting more bass in their ears.''
unquote Not a glowing review You are correct, form over function. Let's see, 'sexy' and better than the worst headphones out there.